每年到12月，很多外贸人都会犹豫一件事：圣诞邮件，到底要不要发？
不发，担心客户彻底没动静；
发，又怕显得打扰，或者没人回。
但其实，圣诞邮件真正的价值，不在于祝福本身，而是在于保持联系感。好的圣诞邮件是一个很自然的触达理由，让客户重新想起你，也为后续的正式跟进提前铺个垫。
下面整理了几封圣诞邮件模版，可以参考~
圣诞邮件模板一
适用场景：
老客户
有过沟通但近期没下单
Dear [Name],
As the year comes to an end, we would like to take this opportunity to thank you for your trust and cooperation throughout the year.
We sincerely wish you a joyful Christmas and a happy, healthy New Year.
May the coming year bring you success and new opportunities.
We look forward to continuing our cooperation in the year ahead.
Warm regards,
[Your Name]
[Your Company Name]
优点：
✔ 稳妥
✔ 不打扰
✔ 适合群发但不显得模板化
圣诞邮件模板二
适用场景：
有订单往来
沟通频繁
想拉近距离
Dear [Name],
Christmas is a wonderful time to reflect on the past year, and we truly appreciate the opportunity to work with you.
Thank you for the trust and cooperation you have shown us.
We wish you and your team a Merry Christmas and a prosperous New Year.
We look forward to achieving more together in the coming year.
Best regards,
[Your Name]
优点：
✔ 有情感
✔ 不显得过度热情
✔ 很符合欧洲客户口味
圣诞邮件模板三
适用场景：
想自然为来年沟通铺垫
保持联系感
Dear [Name],
We hope this message finds you well during the holiday season.
As we wrap up the year, we would like to thank you for your time and cooperation.
Should you need any support or information in the coming year,
please feel free to reach out.
Wishing you a Merry Christmas and a successful New Year.
Kind regards,
[Your Name]
优点：
✔ 留下可继续沟通的空间
✔ 不主动推销
✔ 很适合B2B工业客户
圣诞邮件从来不是为了下单，而是一次低成本、低打扰的关系维护。真正做外贸的人都明白，订单可能有快有慢，但信任一定是长期积累的。
一封合适的圣诞邮件，不需要华丽的词句，只要真诚、得体、刚刚好。
